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Sr. Director, Creative Director (Direct-to-Consumer)
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About the position
At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We believe a digital storefront can be as immersive and powerful as the brands behind it. At Hasbro and Wizards of the Coast, we're building fan experiences that don't just sell — they inspire. We're looking for a Sr. Director, Creative Director who can define, champion, and deliver the creative vision for our DTC businesses on a shared ecommerce platform, bringing some of the world's most beloved IP to life in commerce. Our team starts with a deep understanding of the fan and the customer — using insights, behavioral data, and performance signals to shape storefront experiences designed to convert. This role defines how our properties come to life across homepage storytelling, merchandising strategy, launch moments, and fan engagement across multiple DTC businesses and IP portfolios.
Responsibilities
Define, champion, and deliver the creative vision for DTC businesses on a shared ecommerce platform.
Translate marketing direction into storytelling that converts.
Establish a distinct storefront identity for each property.
Own the frameworks that keep every launch and product story clear, purposeful, and on-brand.
Guide teams across merchandising, content, and design.
Connect creative direction to measurable outcomes and use data and customer insights to refine the fan experience.
Collaborate closely with Marketing, Product, Design, Engineering, and senior leadership.
Requirements
12 or more years of creative leadership in DTC, ecommerce, digital media, entertainment, or consumer brands
Ownership of end-to-end digital storefront creative strategy, including translating marketing direction into commerce-driven experiences
Understanding of mobile-first and responsive digital environments
Analytical mindset with the ability to translate data, customer insights, and performance outcomes into creative strategy
Experience implementing test-and-learn operating models in ecommerce environments
Executive presence with the ability to influence senior stakeholders
Experience leading multidisciplinary teams
Nice-to-haves
Experience building storefront identities within franchise-driven or IP-led ecosystems on a shared commerce platform
Comfort operating in lean, high-accountability team structures
Familiarity with enterprise ecommerce platforms such as Salesforce Commerce Cloud
Experience partnering closely with Marketing organizations at scale
