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About Us: Our client has created a cutting-edge app that helps users discover restaurants based on their dietary restrictions and preferences. We are focused on making it easier for people to find dining options that cater to their individual needs, empowering users to make healthier choices while enjoying the dining experience. As a marketing and product-driven company, we’re looking for a creative and dynamic Marketing Specialist / Content Creator to join our team and help us elevate our brand presence through engaging social media content and marketing materials.
Key Responsibilities:
Develop and design engaging social media content for Instagram, TikTok, and other platforms, focusing on educating users and promoting our app’s benefits in a visually compelling way.
Create and execute marketing materials (graphics, banners, ads, etc.) to promote the app and highlight user stories, success stories, or app features.
Stay on top of social media trends and ensure our content aligns with current trends and user interests, especially in the health, wellness, and fitness space.
Produce quick turnarounds on marketing assets and materials to meet the fast-paced demands of our growing brand.
Assist in developing email marketing campaigns to nurture leads and keep users engaged.
A strong interest or background in health, wellness, fitness, or dietary preferences is a plus—especially in creating content that speaks to these audiences.
Support with video content creation and editing for social media platforms to enhance engagement.
Key Skills & Qualifications:
Proficiency in Canva for designing social media posts and marketing materials.
Strong understanding of Instagram and TikTok and the ability to create content that taps into the latest trends and audience interests.
Experience or a strong passion for health, wellness, fitness, or dietary-related content.
Excellent design sensibility with attention to detail in visual content.
Ability to quickly turn around creative assets while maintaining high quality.
Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) is a plus.
Video editing skills for social media platforms (nice-to-have).
Ability to work collaboratively with a marketing and product-focused team.
Strong communication skills and ability to engage with diverse global audiences.
Cultural Fit:
A passion for the health, wellness, and fitness space and a deep understanding of the dietary restrictions/preferences market.
Creative, self-driven, and adaptable to changing priorities in a fast-paced startup environment.
A team player who can collaborate seamlessly with cross-functional teams.
Enthusiastic about working in a marketing/product-heavy role, with an interest in user-centric design and experience.
