Responsibilities • Continually growing strategy and prioritization • Maintain a living roadmap that evolves continuously: diagnose, prioritize, implement, measure, improve • Identify and execute across technical SEO, information architecture, internal linking, content strategy, link acquisition/digital PR, Organic Shopping, and LLM visibility • Use a prioritization model tied to business impact, with revenue as the primary KPI • Create strategy for new vendors (brands), work directly with vendors for backlinks and the internal team for strategy • Revenue-first analytics, dashboards, and reporting (GA4 source of truth) • Own measurement and reporting with organic revenue as the north star • Maintain dashboards that track Organic Search and Organic Shopping revenue, conversion rate by landing page type, brand vs non-brand trends, and technical health indicators • Identify leading indicators and track/optimize them • Find top revenue growth drivers and double down on those opportunities • Deliver a monthly CEO readout that answers what went live, what changed, what moved revenue, and what is next • Technical SEO hands-on + dev QA; monitor Core Web Vitals and prevent regressions • Manage crawl and indexation hygiene and index bloat • Maintain SEO controls for faceted navigation • Own structured data strategy and QA for implementation • Own redirect and URL governance and maintain an SEO release QA checklist • LLM visibility and AI discovery; build plan to improve discovery and shopping visibility inside LLM-driven experiences • Optimize current content for LLM visibility • Link building and digital PR; define metrics; execute outreach; build SOPs and scalable workflows; transition to repeatable system • Content leadership; lead/manage content team; optimize on-page and off-page; build topic plans; improve internal linking; guide LLM acceleration; Requirements • 5+ years of E-Commerce SEO experience with demonstrated revenue impact • Experience with managing a team • Strong technical SEO capability: audits, diagnostics, requirements writing, and QA • Strong proven analytics skillset: GA4, Search Console, and dashboarding • Experience building and executing link strategies, including outreach and quality control • Ability to lead cross-functional execution with high ownership • Excellent communication: clear prioritization, documentation, and CEO-ready updates • US or Canada-based Preferred • B2B e-commerce SEO experience • Experience with large catalogs and faceted navigation crawl control • Comfort operating in modern LLM discovery environments and experimenting responsibly • Schema strategy beyond basics (Product plus scalable category and structural systems) • Merchant Center and feed optimization experience for Organic Shopping Benefits Apply tot his job Apply tot his job
